How should your Social Media strategy fit into your Marketing?

This is the first of a seven segment series.  I thought it was very good.  It will help you think about what you need to do prior to implementing your social media strategy.



Let me know how you would build on his ideas to produce more sales.  Conversion is key.

Resource - LinkedIn

There are numerous tools that exist or are to be launched in the social media space.  I engage or experiment with a number of them regularly, but LinkedIn stands high above the rest for being a place where real value is created, not only for my personal, brand, but also to my ability to solve problems.  In particular the feature that allows you to ask questions of individuals within a particular industry has been extremely helpful to me.  I sometimes use it to confirm a hunch and other times to get the sense of options that I might have related to a problem.  The attached link will walk you through where to find the feature and give some additional insights.  LinkedIn Q&A. (The video focuses more on the lead generation aspect of the feature than I use it for).

What social media tool do you gain the most bottom-line value from?  How do get the most value from LinkedIn?